Spotlight on Glenferrie Road, Hawthorn

By Richard Munday May 14, 2019

For over a century Glenferrie Road Hawthorn has been considered one of Melbourne’s most popular retail strips serviced by both train and tram. It has evolved over time into the bustling Swinburne University precinct with a substantial student population surrounded by an affluent residential area.

GlenferrieStreet1

The retail strip extends from Burwood Road in the south to Barkers Road in the north. There are 216 ground floor retail premises which can be summarised as:

glenferrie_rd_graph

Glenferrie Road

Food  
Cafes 14
Take-away 13
Restaurants 51
Ice-cream 2
Gourmet food 1
Bakery 4
Liquor 1
Butcher 2
Chocolates 1
Supermarket 3
Total 92

Health / Medical / Beauty  
Beauty (Nails, facials etc) 9
Hair 7
Massage 3
Medical 6
Pharmacy (including 2 Chinese) 4
Gym 2
Total 31

Retail  
Fashion 
- Women’s (19)
- Men’s (2)
- Kids (2)
- Accessories (2)
- Jewellery (1)
26
Convenience Store 2
Footwear 1
Florist 1
Books 1
Art Supplies 1
Homewares 3
Cards & Gifts 2
Newsagent 1
Op-Shop 1
Toys 1
Bike Shop 1
Tobacco 2
Sporting 1
Games & Hobbies 1
Showroom 2
Total 47

Services  
Banks 5
Post Office 1
Travel 2
Shoe Repair 1
Dry Cleaning 2
Phone 3
Clothing Alteration 1
Laundromat 1
Offices 6
Cinema 1
Total 23

For Sale 1
For Lease 22
Total 23

Total: 216

GlenferrieStreet2

These categories can be broken down as follows:

  • Food
  • Retail
  • Health
  • Services
  • For Sale/Lease

Australia’s major franchised outlets such as McDonalds, KFC, Schnitz, Guzman y Gomez, Oporto, Fonda, Huxtaburger, Subway, Sushi, ChaTime, Boost Juice and Spud Bar for example, are represented. 

glenferriestreet3

Observations:
Food
The significant proportion of food related business is not surprising given the high student population. There is preference for sit down meals as opposed to takeaway meals as consumers seek group meal options. Fine dining is not a hallmark of this location and gourmet food is limited to one retail shop only.

Retail
The number of retail outlets is quite dispersed and varied with women's fashion by far the most common with 19 outlets catering to a mostly older demographic.

Health & Medical
This category has a wide variety of occupiers ranging from simple Thai massage, chemists, to large nail, facial and beauty salons. This category would be expanded if first floor and side street occupiers were included in the survey.

Services
This section includes the major banks and other point of sale services. Offices as a ground floor occupancy do not feature prominently. Again, these occupiers are generally located above the ground floor or in nearby streets.

Opportunities:
Franchise outlets will continue to target space on the East side of Glenferrie Road, in particular the railway line North to Lydiard Street. Fashion outlets selling cosmetics, budget priced clothing and shoes are not represented. Bakeries are not well represented along with vegetarian food options.

Hairdressers, florists and the like are also a small component compared to a typical suburban strip.

Of the Vacant areas, several comprise former restaurants and cafes which are an indication of volatility if the operator and the overhead costs are not optimal.

GlenferrieRdStreetscape

Conclusion:

Glenferrie Road is well represented by a cross section of tenancies. The strip could be further improved with the following tenancy types:

  • Fine Dining
  • Beauty Shops such as Mecca
  • Gift Shops
  • Fruit Shops
  • Op-Shops
  • Shoe Shops

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Richard Munday

Written by Richard Munday

Having specialized in Retail Leasing within the Cities of Boroondara, Stonnington and Port Philip, and more generally in commercial sales & leasing for some 30 years, Richard is considered a local Melbourne commercial property expert.

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