Spotlight on Auburn Village, Hawthorn

By Gerry Gleeson July 09, 2019

Auburn Village, Hawthorn

Auburn Village is an eclectic retail strip comprising 57 shops located on Auburn Road, Hawthorn which runs north and south of the Auburn train station. This boutique shopping strip is characterised by impressive and well preserved Victorian buildings with a slightly European feel.

It is located between two of Melbourne’s premier retail strips, being Glenferrie Road Hawthorn and Burke Road Camberwell, but with its own unique identity.

The suburb of Hawthorn has an estimated population of 26,331 with a median age of approx. 32 years and a median house price of $2.182 million.

spotlight_on_auburn_village_hawthorn_2

History

In the early to mid 1900s, Auburn Village was a community hub centred around the local butcher, baker and fruit shop. The dynamics changed late last century and the village community was somewhat lost.

However, in recent years following the high volume of apartments being built along the railway line surrounding Auburn Train Station, the precinct has undergone a transformation with quality restaurants, cafes and health services now in occupation.

make-up_of_auburn_village

Food  
Cafes 4
Take-away 1
Restaurants 3
Bakery 1
Wine 1
Hotel 1
Total 11

Health / Medical / Beauty  
Beauty 6
Hair 4
Massage 1
Medical 2
Total 13

Retail  
Fashion 
- Women’s (7)
- Jewellery (1)
8
Op Shop 1
Florist 1
Perfume 1
Homewares 4
Car Showroom 1
Newsagent 1
Total 17

Services  
Dry Cleaning 1
Window Cleaning 1
Photography 2
Offices 6
Total 10

For Sale 1
For Lease 5
Total 6

Total: 57

spotlight_on_auburn_village_hawthorn_3.1

Observations

This strip has a little bit of everything with a well balanced mix of food, retail and services. There are no franchise retailers in this location which assists it to retain the “village” feel. The Trader’s Association extends its membership to businesses in Burwood Road to the south. Whilst not part of the primary retail area, these retailers and offices do enhance the popularity of the area.

Some standout independent retailers in the street worth noting are Scarlet Jones with its intriguing internal space and array of beautiful women’s fashion and accessory items.  Exclusive perfumery Peony features an array of rare and imported scents. Swoon Lifestyle with its contemporary clothing collections and artisan homewares is well worth a browse.  

If you are feeling hungry, visit the Auburn Hotel constructed in 1888 is a landmark feature in the Village. After 28 years trading as the Geebung Polo Club, it has recently been refurbished and returned to utilising its former name of the Auburn Hotel. Other popular choices with the locals include Hello Sailor Café and The Counter.

Opportunities:

It is unique retailers such as those mentioned above that anchor the street, providing opportunity for benefit to other similar quality businesses.

Attractively, rents are lower than nearby Glenferrie and Burke Roads and foot traffic is fed by the nearby student population at Swinburne Uni, local residents and destination shoppers from further afield.

No business is over represented here, so there is plenty of opportunity for any retail offering particularly one with a boutique or niche appeal.

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Gerry Gleeson

Written by Gerry Gleeson

After a successful career as a stockbroking analyst and manager of a private investment business, a long time fascination with property and a desire to try something new led Gerry into the property management sector.

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